1. Who We Are

Short Break Holidays is owned and operated by BHS Digital.

BHS Digital is the data controller responsible for your personal data collected via this website.

If you have any questions about this policy or how your data is handled, you can contact:

BHS Digital
Website: https://bhsdigital.co.uk/
BHS Digital Ltd. Registered in England & Wales, no: 12478598, registered address: 6 Blatchington Mill Drive, Stone Cross, Pevensey, England, BN24 5QA.

2. What This Policy Covers

This Privacy Policy explains:

  • What personal data we collect
  • How we use it
  • The legal basis for processing it
  • How long we retain it
  • Your rights under UK data protection law

We are committed to handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3. Information We Collect

We may collect and process the following data:

a) Information You Provide Directly

If you contact us via a form or email, we may collect:

  • Your name
  • Email address
  • Any information you include in your message

b) Technical Data

When you visit the website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited
  • Time spent on pages
  • Referring website

This data is collected via analytics and cookies.

4. How We Use Your Information

We use your data to:

  • Respond to enquiries
  • Improve the website and user experience
  • Monitor website performance and traffic
  • Maintain security

We do not sell personal data.

5. Affiliate Links

Short Break Holidays participates in affiliate marketing programmes.

This means:

  • Some links on this website are affiliate links
  • If you click a link and make a booking or purchase, we may receive a commission
  • You do not pay extra for using these links

When you click an affiliate link, you leave our website and are subject to the privacy policy of the external provider.

We are not responsible for how third-party websites handle your data.

6. Cookies

This website uses cookies to:

  • Analyse traffic and performance
  • Improve user experience
  • Track affiliate referrals

You can control cookies via your browser settings.

For more detailed information, please see our Cookie Policy.

7. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Legitimate interests – for website analytics and performance monitoring
  • Consent – where cookies require consent
  • Contractual necessity – where responding to direct enquiries

8. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry emails: typically up to 12 months
  • Analytics data: according to platform retention settings

We periodically review stored data and remove it where no longer required.

9. Data Sharing

We may share data with:

  • Website hosting providers
  • Analytics providers (such as Google Analytics)
  • Affiliate platforms

We ensure appropriate safeguards are in place where required.

10. International Transfers

Some service providers (such as analytics or affiliate platforms) may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms.

11. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Object to processing
  • Restrict processing
  • Withdraw consent (where applicable)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

You can contact us at BHS Digital to exercise these rights.

You also have the right to complain to the ICO: https://www.ico.org.uk/

12. Security

We take reasonable technical and organisational measures to protect your data from loss, misuse or unauthorised access.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page with the updated date.